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DIRECTV Satellite Dish Company Deals with FCC

Via Directsattv.com - DIRECTV Asking the FCC to Unbundle Its Program Access Condition Arbitration Requirement
In another bid to help provide its customers with better television options, satellite leader DIRECTV has contacted the FCC in hopes of un-bundling its current arbitration conditions. Reports indicate that the current laws regarding bundles may preclude DIRECTV satellite dish from making a fair deal with an outside television provider and send the process to an independent arbiter.

According to a representative from DIRECTV, the current requirement that any bundle agreement go through arbitration would significantly add to the complexity and overall cost of the negotiations, ultimately driving up costs for both the companies and their consumers. DIRECTV satellite dish lawyers filed the motion in hopes of removing arbiter intervention in order to streamline efforts to create a new and affordable package for subscribers. The terms were discussed during a phone conversation between the satellite leader and FCC Chairman Julius Genachowski, according to records filed at the FCC.

DIRECTV had made the urgent phone call in direct response to an approved draft of the proposed Comcast and NBC Universal merger. In the draft, a broadcaster such as Comcast cannot claim exclusivity on a sports package it owns, and must offer the channels to other satellite and cable companies such as DIRECTV. However, if the two sides fail to come to an agreement, the negotiations will then go to an independent arbitrator much like in Major League Baseball, where each side would propose their best offer and the arbitrator would determine the terms. However, as DIRECTV satellite dish argues, an FCC arbitrator will have no standard or knowledge as how to determine what is fair market value regarding Comcast and NBC Universal's 15 networks. Without a fundamental understanding of their worth, it is impossible to gauge what makes for a fair agreement.

This filing is simply another method DIRECTV is undertaking in order to provide their subscribers with the most expansive packages at a lower cost. With the economy on a downturn, the DIRECTV satellite dish company hopes to maintain its customer base by fighting hard to negotiate for both sports and movie channel bundles. Call 866-310-4985 to order DIRECTV satellite dish today.

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