Via Directsattv.com - DIRECTV gaining and keeping customers
Most big name television providers are at a loss as to how to gain customers, and are even losing their current customers at a huge rate. DIRECTV account holders, on the other hand, are still growing in numbers. Their customer sales and service numbers are up, and word of mouth plays a huge part in their continued gains.
Customers with a DIRECTV account are joining up and staying with DIRECTV because they offer services and programs that other companies do not offer, at prices that are much more pleasing to the average wallet. Not only are their prices lower, but they are guaranteed, based on the terms of the individual customers contract. Customers are finding that even after the price goes up (after a full 12 months at a promo price!) the costs are still much lower than most of DIRECTV's competitors.
Another feature of having a DIRECTV account that may be leading to their continual rise in customers, is their Whole-Home DVR, which offe...[More]
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Via Directsattv.com - DIRECTV Easing to Private?
While many multichannel video programming distributors (MVPDs) have thrived through the issuing of public stock, some insiders believe that given the restraints of the current economy, satellite and cable giants are looking into easing their companies back into the private sector. Typically, public companies have the advantage of a readily available source of capital to purchase equipment and building expansion. While this may be ideal for a new company, a leading MVPD such as DIRECTV Satellite Dish service already has the necessary capital in reserve.
A private company, on the other hand, has the advantage of being able to make quick decisions. Much like a democracy, decisions at a public company are often stalled by the viscous swamp of bureaucracy. Private companies can react more quickly to the mutating challenges and new opportunities that arise in a constantly adapting market. In addition, owners in a private company are only accountab...[More]
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Via Directsattv.com - Senate hearings: Retrans Fallout
During the recent Senate hearing on Capitol Hill, Democratic senators demanded more transparency in the contentious negotiations between television broadcasters and HD satellite TV and cable distributors. Highlighting the hearing was the specific dispute between News Corporation and Cablevision, which led to a prolonged blackout of the stations in many Eastern metropolitan areas. Unfortunately, the lack of transparency left viewers with little information at what was at stake.
Senators Mark Pryor and John Kerry lamented the almost abstruse negotiations put forth by the current rules for retransmission consent. They proposed instituting new laws that would allow the customer to better determine the reasons behind these blackouts, in order to understand why they occur. Many customers were left in the dark as to why their providers were left without programming while HD satellite TV provider DIRECTV continued to provide service to their customers. C...[More]
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