Via Directsattv.com - No OTT Worries at DIRECTV
Over the past few years, many satellite and cable providers have faced a growing challenge from alternative media sources. Consumers have used DVD rentals and online media to watch many of their favorite shows with little commercial interruption. However, the quality and speed of such mediums made them inferior when compared to
HD satellite TV . Recently, however, Over The Top streaming technology, or OTT, has made great strides, allowing many users to stream high quality programming to their media receivers using internet broadband.
OTT is considered by many to be the medium of the future, as customers watch what they want, when they want through on demand services. It can also be linked to social media and cross-referenced with customer data to provide suggestions to subscribers. While currently DIRECTV views OTT and streaming technology to be ill-equipped given the bandwidth requirements of their HD satellite TV lineup, the company is keeping a keen on the technology as it grows and improves. However, DIRECTV CFO Patrick Doyle sees little reason to worry about OTT services, which he intimated to industry insiders at the UBS Conference in December.
At the moment streaming companies such as Netflix must deal with problems associated with peak hours and bandwidth restrictions. While the service works fine during the day, as more people come home from work to watch movies or television, it puts more stress on the network. Current restrictions also put delays on when subscribers can view movies and programming, often 15 days after they are available on HD Satellite TV . Ultimately, with HD receivers already in households, DIRECTV is in prime position to take a majority stake in the streaming war. By simply expanding its already popular In Demand offerings, DIRECTV has the capacity to offer live content through HD satellite TV while simultaneously making use of a household's broadband network.
Competitors such as Netflix, on the other hand, will still require a separate receiver in order to receive streaming content, as well as licensing deals with content providers. Given they already have both content deals and an infrastructure in place, DIRECTV has no reason to worry about OTT services. With superior high definition technology and broadband connections, DIRECTV can offer both streamed and live programming for an affordable price. Call 866-310-4985 to order HD satellite TV today.
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