Via Directsattv.com - Rumor Mill: NFL SUNDAY TICKET to Boost OTT?
The blogosphere has lit up with rumors regarding DIRECTV's potential expansion of its NFL SUNDAY TICKET service. Recent marketing e-mails leaked to Engadget suggest that DIRECTV is boosting its presence through the use of streaming devices and OTTs. The proposed expansion would allow customers outside of DIRECTV subscribers to utilize
NFL SUNDAY TICKET online through a variety of platforms such as Apple TV, the PS3, or other machines capable of streaming near high definition video.
Currently, the only way for customers to access all NFL games in high definition is through a subscription with DIRECTV. For those who like to travel, NFL SUNDAY TICKET online allows DIRECTV subscribers to watch up to a dozen games every Sunday through their laptops, computers, and mobile devices. Unfortunately, as DIRECTV's deal with the NFL is exclusive, anyone who does not subscribe to DIRECTV cannot purchase the service. This creates a dilemma for DIRECTV, as the allure of accessing this increased pool of online customers is mitigated by the potential loss of basic subscribers. According to a DIRECTV spokesperson, rumors of them expanding NFL SUNDAY TICKET online are premature, and they are currently focusing on keeping the service exclusive to their customers.
Nevertheless, if the deal makes sense financially, there is little reason to believe DIRECTV won't expand. After all, DIRECTV not only has NFL SUNDAY TICKET, but more high definition programming than any other satellite or cable service. There is little reason to fear a mass exodus were DIRECTV to bring NFL SUNDAY TICKET online to a host of OTT players, and streaming limitations would still make DIRECTV the only option for true high definition football. Currently, one of the options being discussed is a flexible, $19.99 per weekend plan that will allow users to pick and choose which weeks they would like to stream. This would allow subscribers to save during weeks their team has a nationally televised game. Other packages that may be on the horizon is a team-only package similar to what is offered to international consumers. In most cases, choosing a season package will be a substantially better deal, albeit at an increased cost. Regardless, many feel that DIRECTV will continue to offer more dynamic plans and pricing to meet consumer demand in this struggling economy. For more information, call 866-310-4985 and speak with a DIRECTV representative, or simply order NFL SUNDAY TICKET and be ready for next season.
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