Via Directsattv.com - DIRECTV 4Q gain of 60,000 beats DISH and Time Warner
DirecTV’s most direct competitor is Dish Network, but cable companies provide some of the fiercest competition for television service in the industry. One of the leaders in cable television is Time Warner Cable. Although Time Warner Cable’s 4th quarter 2010 earnings were presented as a surprise, the numbers only confirmed what industry insiders already knew.
The updated price estimate of Time Warner Cable is at $68.14. The company is showing promise and improvements when it comes to its broadband and online video. Over 500,000 broadband subscribers were gained over 2010 as a whole. Average revenue per user (ARPU) was also up due to increased subscribers to high-tier broadband services.
When it comes to
Time Warner Cable TV listings , the story is quite different. Overall TV subscriptions are decreasing, which decreases the market share of Time Warner Cable TV listings . After the 4th quarter 2010 earnings statement was released, the market share was calculated to be 11.7 percent, down from 12.3 percent in the previous year. The total loss of subscribers to Time Warner Cable TV listings over the same period was 437,000.
Currently, Time Warner Cable TV listings is trying to combat their decline by offering product improvements, but it is doubtful whether the improvements will be enough or will come soon enough. HD availability has been improved in some markets. The company has also begun a new type of DVR service that works through on-demand access. The service is marketed as a feature called “look back,” but it has one serious flaw – there is no fast-forward feature, so programs must be watched through completely, including the commercials.
Another attempt at bringing back customers is in price manipulation. New bundles have been introduced aimed at both high-end and low-end customers. Experts believe that the new pricing structure combined with weak product improvements will do little for the overall situation.
In comparison, DirecTV is up by 60,000 subscribers in the 4th quarter 2010. This puts DirecTV solidly over Time Warner Cable TV listings in total subscribers with no drop in growth expected anytime in the near future. If you are a current Time Warner Cable TV subscriber, it is recommended to bail out as soon as possible and go with a television service provider that has proven itself as a leader in service and an innovator in technology. Call toll-free 866-310-4985 to upgrade to DirecTV today.
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