Latest News from DIRECTV
» DIRECTV #1 in 2008 American Customer Satisfaction Index
» DIRECTV HD EXTRA PACK Now Available
» DIRECTV to Offer Big Ten Network, Staring August 30th
» DIRECTV Tops Cable in Customer Satisfaction...AGAIN
» DIRECTV Adds NEW HD Channels for Fall, More to Come
DIRECTV #1 in 2008 American Customer Satisfaction Index
DIRECTV, the nation's leading satellite television service, has once more scored higher marks in customer satisfaction than all major cable TV customers in the American Customer Satisfaction Index (ACSI). 2008 is the eighth year in a year that DIRECTV has been at the top of the list.
This year's survey saw DIRECTV posting an index score of 68 on customer's overall satisfaction with their service, compared with the cable and satellite TV category as a whole, which posted a score of just 64. The survey also asked customers to rank providers on such issues as perceived quality, perceived value and their expectations prior to subscribing to the service. In addition, the ACSI measures customer loyalty and retention.
Commenting on the recent news, Mike Palkovic, Executive Vice President of Operations for DIRECTV said "Our customer experience is extremely important to the success of our business and we are proud to continue our record of scoring higher in customer satisfaction than any other major cable TV company in the country. Our No. 1 rating in the 2008 ACSI survey reflects the hard work and dedication of all DIRECTV employees and customer service representatives. While we saw an improvement over 2007, this year we are still clearly focused on improving all facets of the overall customer experience to further distance ourselves from the competition."
About the American Customer Satisfaction Index (ACSI)
The ACSI is an economic indicator based on customer evaluations of the quality of household goods and services purchased in the United States. ACSI independently measures customer satisfaction of approximately 200 companies in 43 household consumer industries. ACSI was first compiled in 1994 at the National Quality Research Center (NQRC) in the Ross School of Business at the University of Michigan and today, it is produced by the NQRC in partnership with the American Society for Quality (ASQ) and CFI Group.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
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DIRECTV HD EXTRA PACK Now Available
DIRECTV announced last week that it has introduced a new programming package called the DIRECTV HD EXTRA PACK that includes some brand new channels and some channels previously available under the DIRECTV HD Access fee. For $4.99 per month, DIRECTV HD EXTRA PACK provides additional HD channels that do not have a standard definition simulcast. DIRECTV HD EXTRA PACK is available during a free preview now through Dec. 15 for all HD Access customers.
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DIRECTV to Offer Big Ten Network, Staring August 30th
August 2007 signals the debut of the Big Ten Network, an exciting new network being launched by the Big Ten Conference. Viewers with access to the Big 10 Network will enjoy the more than 400 live sporting events of the Big Ten Conference each year. That means: 39 football games, including live prime time games; more than 140 men's basketball games and 55 women's basketball games; exclusive replays of classic Big Ten games; Friday Night Tailgate and other campus shows; plus even more Big Ten events from baseball to hockey to soccer and MORE.
While this is an exciting new venture, many fans who were previously able to watch college football on their local and cable networks will no longer be able to see their favorite teams heat up the gridiron.
GOOD NEWS FOR DIRECTV SUBSCRIBERS! DIRECTV will be broadcasting the Big 10 Network as a part of regular programming for customers who subscribe to the Choice Package or above!
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DIRECTV Tops Cable in Customer Satisfaction... AGAIN
The American Customer Satisfaction Index (ACSI) recently announced that DIRECTV, for the seventh consecutive year, has received higher scores for customer satisfaction than any of the cable companies included in the survey. The ASCI was developed at the Stephen M. Ross Business School at the University of Michigan and conducts a yearly survey of customer satisfaction.
The survey included questions related to such issues as perceived quality, perceived value, and customer expectations prior to subscribing to service. The survey also measures factors like customer loyalty and customer retention. DIRECTV received an index score of 67, compared with a score of 62 overall for the cable and satellite TV category.
DIRECTV takes customer satisfaction seriously, and their achievements have been recognized by a number of organizations. DIRECTV insists they will continue to work in all areas to consistently exceed the expectations of their customers and further surpass their competitors.
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DIRECTV Adds NEW HD Channels for Fall, More to Come
This Fall DIRECTV will introduce four Discovery HD channels, five HD channels from Starz, CNBC and Chiller in HD, plus A&E HD and exclusive broadcasting of The History Channel HD. By the end of 2007, DIRECTV is on schedule to roll out up to 100 national HD channels. The number of DIRECTV HD customers has doubled in the last year, and with good reason - the HD lineup on DIRECTV is spectacular.
With its ever-expanding HD channel lineup, DIRECTV is quickly becoming the platform of choice for the debut of exclusive HD programming. The Disney Channel has given DIRECTV exclusive rights to broadcast the premiere HD version of High School Musical 2.
There’s no need to wait for fall, however. DIRECTV already offers an impressive lineup of HD channels, including ESPN HD and ESPN2 HD, Discovery HD Theater, HDNet, HDNet Movies, TNT in HD, Universal HD, HBO HD, Showtime HD, an HD pay per view/special events channel and HD feeds from NY- and LA-based broadcast networks ABC, NBC,CBS and. DIRECTV also offers local HD broadcast channels in 60 cities, representing more than 70 percent of U.S. TV households.
DIRECTV also leads the industry in HD Sports Programming. Through the exclusive DIRECTV NFL Sunday TicketTM Superfan subscription, DIRECTV customers can catch more than 150 NFL games in HD.
Don't miss the HD extravaganza on DIRECTV, where 2007 has been proclaimed the 'Year of HD'. Says Derek Chang, executive vice president, Strategy and Development, DIRECTV, Inc., "we're going to deliver on our commitment to offer more HD channels than any other multichannel provider."
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